What is Augmented Reality
Augmented Reality is a field in computer vision that creates enhanced views of the real world.
How Augmented Reality works
Augmented Reality adds digital content to the real world when looked at through a smartphone or a tablet. Unlike Virtual Reality, Augmented Reality does not completely replace the real world environment, it enhances it with an overlay of relevant information.
How Augmented Reality can change the world
Augmented Reality connects the real world with the unlimited possibilities of online media. It means that digital, situation based content can be “attached” to objects in the environment around you. For example, using an AR app, you can look at a street in front of you and see which restaurants offer vegetarian food and currently have a special offer. Or you can look at a magazine page and see extra, collated content that complements the article.
What is Augmented Reality Advertising
Augmented Reality, dubbed the next Mass Medium, is different from its predecessors – TV and even mobile -, platform of which it uses, in the type of advertising it offers. It is not the interruptive advertising of TV. Though, with the raise of Interactive Television, even TV ads are changing now, allowing advertising to be more targeted. And, unlike other mobile advertising, Augmented Reality wants people to turn away from their screens and interact with the real world as well. Because it naturally is connected to the environment around – it augments it, not replaces it. Augmented Reality does not take away from experiencing the real world. On the contrary, it encourages you to look around and notice, and once you have, it enhances the real life experience with relevant information, manipulating the real world imagery in a meaningful way. According to predictions, Augmented Reality market will be worth $1.06 Billion by 2018, so buckle up and enjoy the ride!
How WOWSOME is changing Augmented Reality industry.
We at WOWSOME want to make Augmented Reality fun for users and create an ingenious advertising platform for brands.
What WOWSOME offers to users is unique. Using the app, you can create amazing, animated pictures. It is very easy. You download the app and open our growing catalogue of WOW Art - 2D and 3D virtual objects. You can then overlay them onto the real world, click picks and share.
WOW Art offer incredible opportunities for brands too. We create special characters and objects for brands and put them on the app for users to interact with and go crazy clicking pics that surely can go viral.
WOWSOME has created Motion Print to add digital content to any print media. Brands can delight users with innovative, situation based content, and fans can sit back, enjoy and interact. Motion Print makes any print media come alive with animations, 360 Degree views, 3D models, images, sounds, videos and social media links.
Augmented Reality Market
Here are some stats on the market. We are going onwards and upwards!
According to Cisco, a whole 2/3 of the world’s mobile data traffic will be video by 2017.
AdAge Mobile Fact Pack reports over a 75% growth in mobile ads in 2013.
According to Flash Networks, social media makes up 46% of smartphone traffic. The co-founder and CEO of TransPerfect predicts that companies will have to localize their apps to effectively reach different markets, meaning apps will have to be culturally adapted with the language, images and layout they use.
Currently there is one smartphone for every five people in the world or 1.5 billion smartphones. Smacus.us predicts that by 2015 25% or 375 million of those will be Augemtned Reality enabled.
We have PATIENCE to make our dreams come true.
We like SCAVENGER HUNTS. We are the people who go to museum and want to see what’s in the staff room, look over walls and enter abandoned buildings. CURIOSITY might have killed the cat but we thrive on it.
We work to create great LANDMARKS in our lives and those around us. But whilst on the road, we are happy about all the little moments we are given.